Do you feel like your writing is rigid – almost like you’ve written an essay that’s more about your thoughts and not about the reader? I struggled with this feeling a lot when I got into content writing. Every time I wrote something, it gave me essay-like vibes, which meant I had to do something…
Do you feel like what you’re writing is falling flat and doesn’t ring true to your brand voice? Don’t worry. We’ve all been there – a place where you can write, but just not in your brand voice. Even if your brand voice guidelines are sitting next to you, it’s common to feel like the…
Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits. But beliefs change as we learn more. And practice finds better ways to improve skills. Writing is much the same. Not long ago, large sentences with heavy…
Before his execution, double-murderer, Gary Gilmore, uttered the following last words, “Let’s do it.” And, thus was born Nike’s ever-famous slogan, “Just do it.” Thanks to Dan Wielden co-founder of the advertising agency, Wieden & Kennedy, and the creative person Nike worked with to beat Reebok. Wielden ended up creating Nike’s prominent slogan within 20…
While words are powerful, their over-population on the web can leave your content in the background. About 2 million blog posts are published in a day, confirming the web is a crowded place. Imagine content getting pushed and shoved to the back like a shy child bullied to the back seat of the bus. Of course,…
In 1939, a radio newspaper was invented. The device received newspaper via radio transmission and the machine printed it out on a nine-foot paper that was then cut or folded. The radio newspaper didn’t catch on though. Why? Because the device didn’t resonate with its target market’s needs or pain points. This is something you…
Imagine if the directors of “Captain America: The Winter Soldier” showed a glimpse of Bucky’s survival from the train wreck before his introduction as The Winter Soldier. Wouldn’t the best of us have guessed that Bucky was The Winter Soldier? That would have been a serious flaw in the plot come to think of it.…
There is a 20% chance of being pooped at by a bird. Unfortunately, the odds of being smacked by mediocre content are higher. Even though we are humans and should have better control over the content we write. Still, unnecessary words in writing are generously used. Redundant words, filler content, and advice that beats about…
On a commute to work, some may ask you about jig-solve puzzles, others may ask you how your day-today life is. At the same time, some folks just like commenting about an ex-patriot – “Someone who previously loved their country but became so sick of it they relocated” (Courtesy of The Independent.) Half of what…
What are the odds of a furniture piece surviving in a blizzard? Almost zilch, right? The winds can be deadly. And, in the aftermath, whatever is left, rests under a thick blanket of snow. Emails are the same. Send an email to someone, and it ends up in a blizzard of other messages. Once the…