We meet weekly for 60 minutes
In the first phase, we’ll meet weekly for 60-minute sessions to lay out the core pillars for your product-led content roadmap. You’ll see progress from day one.
Build a product-led
content library in 6 months
Ink&Copy is a product-led content consultancy that has helped 60+ SaaS companies build high-converting content libraries. Unlike traditional content marketing programs that reduce your product to an afterthought in a listicle, we build product-led content libraries that address specific buyer problems — making your product the obvious solution.
This is for you if:
You’re creating content, but it doesn’t drive signups
Is your content overly focused on generic keywords, leaving readers unsure about what your product actually does or why they should care anyway?
Your content generates some signups, but it’s not nearly enough
Are you talking about your product at a high level, like including it on “best of” lists, but it isn’t making the impact you need?
Your content attracts free signups, but they rarely convert to paid
Are you creating product-led content that draws in freebie seekers with no intention of ever upgrading to a paid account?
In our very first meeting, Masooma clearly laid out her workflow and checkpoints, which set us up right from the start for a great relationship. She does additional research, reads customer stories, plays with the product. She looks for the unique content angle. Masooma help us create content that ranks for target keywords but more importantly, engages the reader — she makes you think, makes complicated concepts easy, and connects topics back to our product in a totally natural way.
Robyn Showers
Content Marketing Director, Vimeo
Most PLG companies struggle to grow for the same reason: passive readers
See, traditional content marketing forces us to optimize for Google — and even ChatGPT — rather than the actual buyer.
You spend months creating educational content that may help you rank and drive traffic. But that’s all it’s doing.
Conversion rates suffer. The impact on your bottom line? Minimal.
The longer you keep at it, the worse it gets: you end up unintentionally building an army of passive readers that rarely converts.
A product-led content library fixes this by shifting the focus from SEO to your buyer.
We help you create a product-led library that ties your readers’ needs directly to your product, so they go from reading to using your SaaS tool.
TLDR: Masooma’s work is exceptional. Truly, I don’t think l’ve ever seen so many “🔥“ reactions to content from the sales team before haha.
Rachel Cravit
Content Marketing Lead, Glassbox
There are 3 reasons why most content fails to drive enough sign-ups:
Reason 1 The content isn't resonating with buyers
If your content doesn’t make it crystal clear what your product is, what it does, and when and how to use it, buyers won’t dig deeper. They’ll move on — probably to a competitor who explains it better (yeah, not great!).
Reason 2 The content is over-optimized for search
When you write for Google instead of your actual buyers, you rank, but you don’t resonate. Even if the right audience reaches it, it won’t give them what they came for.
Reason 3The content lacks sufficient proof
Great product? Check. Happy customers? Check. But if your content doesn’t show proof (beyond just publishing case studies) in a way that actually lands, buyers stay skeptical.
Masooma is one of those marketers that makes your life a whole lot easier while also making those she works with look a whole lot smarter. She performs at a high level — she just figures things out. When it comes to marketers, there’s far more supply than there is demand — Masooma is one of those who easily stands out from the rest.
John Bonini
Head of Marketing, Databox
Why creating a product-led library matters:
1. Shorten your sales cycle
Generic content fills your funnel with people who like your ideas but barely understand your product.
Which means your sales team is stuck explaining product basics, having the same conversations.
Sure, that’s part of the job, but when your content actually shows how your product works (not just why it’s great), leads enter the funnel ready to evaluate — not just explore.
Meaning: your sales team spends less time educating and more time closing.
2. Fuel your marketing engine
If your content is just sitting there, waiting for clicks, you’re missing out. Product-led content keeps working long after you hit publish.
A single blog post can power a LinkedIn carousel, an email campaign, and product conversations in your community — engaging potential buyers and converting them into users.
And it doesn’t stop at acquisition. Sharing product-led content with existing customers helps them discover new use cases — deepening adoption and increasing retention.
3. Supplement paid ads with organic product discovery
Paid ads, with their short shelf life, stop working the second you stop paying. Product-led content keeps the momentum going, driving interest long after you hit publish.
That means more visibility, more engagement, and more potential users discovering your product — without the endless ad spend.
And because product-led content showcases your product in action, it attracts the right audience — people actively looking for the solution your product provides.
4. Increase customer retention
Getting users through the door is one thing — getting them to stick around is another. Without a clear path to value, new users can stall out or drop off before they see what your product can really do.
Product-led content bridges the gap.
By weaving it into onboarding emails and sharing it as in-app guides, you can help users unlock key features, discover new use cases, and turn early interest into long-term adoption.
I love that Masooma disagrees with me and gives me an alternate solution to help me see how something could be better. Because she’s also a seasoned content marketer, she often also has experiences to back up her POV. For me, this is an absolute dream as someone who values candid communication that improves the content.
The only downside to Masooma is that I can’t steal her away from her business and bring her on full-time to work for VEED. That’s how much I love her work.
Diana Briceño
Head of Content, VEED
Ready to build your product-led content library?
Here's how the program works:
Phase 1: Plan
We’ll start off with a set of worksheets to map out what you and your team know about your target buyer, your market, and your product.
I’ll guide you through the process — spotting gaps and flagging what to dig into with your team.
By the end, you’ll have a ready-to-execute, product-led content roadmap — complete with working topic ideas to start publishing.
Phase 2: Publish
Here, we’ll make content briefs and assign pieces to writers.
I can work with your existing team — editing and training them on how to write buyer-focused, non-salesy product content — or bring in my own team to support production.
We’ll also co-review the first few pieces to make sure we’re hitting the right product positioning and delivering useful content from the get-go.
Phase 3: Optimize
Finally, we’ll look at your existing content together to identify which pieces to refresh or update to make them more product-led.
If your product has frequent updates or new features, we’ll make sure your published content stays up to date.
Alongside that, we’ll evaluate your growing library of product-led content to see what’s working, what’s driving results, and what to double down on.
I had the opportunity to work with Masooma while I was managing content at CoSchedule. Our standards were high and we wouldn’t hire just anyone. Masooma’s work consistently beat expectations and she was consistently excellent to work with. I’d recommend her to anyone without hesitation.
Ben Sailer
Inbound Marketing Director, CoSchedule
Here’s what an engagement looks like:
Schedule a callWhat your peers are saying:
Masooma’s work generates results. If my requests are too vague, she asks clarifying questions to make sure the work we do is awesome. She’s also just an awesome and kind person with whom to work.
Nathan Ellering
Head of Content & SEO
I love the way Masooma connects ideas to data to action items. Even better, she is easy to work with, responsive, and considerate.
Andy Newman
Marketing Director, Big Cartel
Masooma always has great suggestions and even better questions that make working with here a breeze.
Brittany Foster
Content team, UserGems
This is great, thanks so much, Masooma — I think [our work together] is already a huge leap forward for us.
Juan Karstel
Demand Generation Manager, Bynder
Thank you for all the work. It’s so much better than what we did with the previous consultant — like there was nothing like this, not even one doc. It’s such a big improvement from the type of content we were publishing before.
Judith Navarro
Content team, UserGems
I had a fantastic experience working with Masooma. What stood out to me during our project was how thorough and thoughtful she is with her process.
Maura Hughes
Ex-Digital Marketing Manager, MeetEdgar
Masooma makes you think, makes complicated concepts easy, and connects topics back to our product in a totally natural way.
Robyn Showers
Director of Content, Apollo
Masooma is extremely reliable, trustworthy, and conscientious in her work, providing lots of recommendations.
Iryna Viter
Head of Content, Runn
I’ve been impressed not only with her writing ability, but also her editorial, organizational, and strategic skills, too.
John Bonini
Head of Marketing, Databox
Hii, I’m Masooma 👋
A product-led content strategist who helps PLG tech companies build high-converting content libraries.
Back in 2019, I was just another freelance writer — munching on handed-down briefs, churning out content left and right.
People paid me for it. Even loved the work I turned in (hey, it ranked!).
But something didn’t feel right.
Read more about me
Like the content I was turning in was just existing, just ranking, just “driving traffic” — but not turning readers into users, not making any tangible impact.
I was unintentionally helping build an army of passive readers 😬
Until one day, I found myself in the reader’s seat, searching for a project management tool for my business — and ended up deep in Trello’s blog.
Their content didn’t just answer my questions, it anticipated them. It didn’t just tell me what Trello could do; it showed me how it’d fit into my workflow, addressed objections I didn’t even realize I had, and made the buying decision feel like a no-brainer.
And before I knew it, I was sold — more than ready to buy their software.
You see that? This is where traditional content marketing programs fall short. More content, less resonance. More output, less impact. Built for rankings, not for readers.
But more volume and more time spent optimizing content isn’t the answer ❌
It’s building a library of product-led content, one that educates, not hard-sells. One that creates the experience I had with Trello — the kind that makes right-fit users see your product as the obvious choice ✅
I want to help build that for you. So the right people discover your product, not just find it. So your content doesn’t just rank, it drives real adoption.
You game? Let’s make it happen — let’s chat.
Frequently Asked Questions
What do I get at the end of the program?
A published library of product-led content pieces that put the right, sought-out resources in front of your target buyer — encouraging conversions.
How much time should I dedicate to this?
An hour weekly — initially for our weekly calls in the first phase as we plan your strategy, then for monthly retrospective calls and co-reviewing content as we go into production mode.
How long will it take to see results?
In about a month, you’ll have a ready-to-execute product-led content roadmap in place. By month two, we’ll have content going live.
And in six months, you’ll have a fully functioning product-led content library that supports efforts to drive sign-ups, reduce time to value, and improve customer retention.
What kind of companies are a good fit for this program?
Product-led Growth (PLG) SaaS companies are a great fit for this program. Running a sales-assisted motion too? You’re still a good fit since product-led content helps shorten the sales cycle.
Can you write the content for us?
Yes, we offer both done-for-you and done-with-you engagement options.
How much does it cost?
Pricing starts at $2,500 USD per month for strategy consultation and implementation.
Can we hire you as a freelance writer outside of this program?
Yes, if you’re interested, book a call.
Is this also for non-product-led growth SaaS companies?
If you have a SaaS product but don’t run a product-led growth GTM motion and this resonates with you, book a call to see if you’re a fit.
How many pieces of product-led content will we be publishing monthly?
Generally, I recommend 3-6 pieces per month. But the specifics depend on your writers’ capacity and/or your budget to outsource production.