With no progress in telepathy to share thoughts, there’s all but one way for you to explain your ideas: write them clearly. But clear writing is easier said than done. With mammoth topics like that comprehensive guide or eBook that you’ve been meaning to create, the going gets tougher. The solution? This guide. Yes, really.…
Regularly publishing content on set dates, say every Thursday, comes with its pros. It helps you set and meet your audience’s expectations, hit content goals, and nurture visitors to become leads – all while providing value to them. But there’s a lot of difference in setting up a publishing schedule and sticking to it. Obviously,…
Wondering how to work with freelancer writers? Chances are you’re already working with some, but you regularly fall into the trap of miscommunication and missed deadlines. Or, you simply want to shake things up for a smoother workflow. Either way, you’ll find this post helpful (*fingers crossed*) as I share how my clients and I…
Do you feel like your writing is rigid – almost like you’ve written an essay that’s more about your thoughts and not about the reader? I struggled with this feeling a lot when I got into content writing. Every time I wrote something, it gave me essay-like vibes, which meant I had to do something…
Do you feel like what you’re writing is falling flat and doesn’t ring true to your brand voice? Don’t worry. We’ve all been there – a place where you can write, but just not in your brand voice. Even if your brand voice guidelines are sitting next to you, it’s common to feel like the…
Briefs are short, 2-page documents mapping out your expectations from a project, clarifying its scope, and setting the nitty-gritty details like project deadline and scope. So you’ve heard. But the question is: how to write a brief for freelance writers? Try as they might, scientists haven’t been able to engineer mind reading devices. So you…
Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits. But beliefs change as we learn more. And practice finds better ways to improve skills. Writing is much the same. Not long ago, large sentences with heavy…
Before his execution, double-murderer, Gary Gilmore, uttered the following last words, “Let’s do it.” And, thus was born Nike’s ever-famous slogan, “Just do it.” Thanks to Dan Wielden co-founder of the advertising agency, Wieden & Kennedy, and the creative person Nike worked with to beat Reebok. Wielden ended up creating Nike’s prominent slogan within 20…
While words are powerful, their over-population on the web can leave your content in the background. About 2 million blog posts are published in a day, confirming the web is a crowded place. Imagine content getting pushed and shoved to the back like a shy child bullied to the back seat of the bus. Of course,…
In 1939, a radio newspaper was invented. The device received newspaper via radio transmission and the machine printed it out on a nine-foot paper that was then cut or folded. The radio newspaper didn’t catch on though. Why? Because the device didn’t resonate with its target market’s needs or pain points. This is something you…