At times, knowledge reserves may seem to dry up or may simply need a refuel. Educational stations for reloading your knowledge tanks can be costly. Once in a while, you do invest though.
But, you can’t keep going to school all your life. Besides, work can be the crybaby that demands the lion’s share of your attention alongside your personal life.
So, let’s just throw away our desire to learn more and let it weep in a corner for not getting its deserved attention. Except that won’t really help our business grow, would it?
Hence, we can stop painting this picture further and look toward the superheroes that have taken over the town with a bang.
We’re talking podcasts here, the gems that offer superb insight into great minds – mostly free of cost without demanding too much of your time.
Approximately 50% of all the homes in the US are podcast fans. These provide deep dives into minds of different fields, expert knowledge on various matters, and even arm you with tried and true strategies that can help your business grow.
The only catch is that there are umpteen podcasts out there. The Apple store alone boasts 550,000 active podcasts with over 18.5 million episodes. You can’t just go through each to find the ones that deliver superb content related to your field.
If only we had The Flash’s speed.
This is why I’ve put together a list of five incredibly valuable podcasts for freelancers and bloggers.
So, here we go:
Darren Rowse’s podcast is akin to the favorite candy that is very popular in a certain circle. It’s the one that everyone knows about and wants to have all the time. The podcast covers the a-z of blogging, and I’ve been listening to it even before I started blogging myself.
To encourage you into binge-listening to this podcast, I’ve episode 250 for you, “9 Types of Killer Filler Content That Are Easy to Create.”
- Explains the need for producing quality content for your blog
- Explores nine creative ways to create content easily without taking too much of your time
- Continues stressing on the need to provide value to the readers
I am positive that the nine creative ways that Darren shares will turn you from a stranger to a diehard fan of his podcast.
Presently, there is an interesting series going on the Problogger Podcast, Blogging Breakthroughs, where other bloggers are sharing how they have grown their blogs.
So, another good excellent to try is Ep 257- “3 Writing Tips That Helped Kelly Grow Her Readership by 500%.”
The Side Hustle Project Podcast comes from Ryan Robinson who is a writer and content marketing consultant. He also teaches how to start and grow money-making blogs. His podcast has been nothing short of super awesome.
One of the best episodes that you can start with is episode 85 on “How to Transition from Freelancing to Running a Six-Figure Company of One with Paul Jarvis.” In the episode, Robinson chats with Paul Jarvis, a freelancer turned author, blogger, and more.
Jarvis has worked with Mercedes Benz as well, just casually mentioning. He favors better over bigger, which is why he never established an agency but remained a Company of One man over the years. This is also the name of Jarvis’s upcoming book.
- Talks about Paul’s freelancing journey and how he has grown over time
- Discusses exciting matters such as the difference between over-sharing personal matters and being vulnerable
- Shares that creativity thrives on constraints
Creativity thrives on constraints, interesting, right? Which is exactly why I think both freelancers and bloggers will enjoy this episode.
Two more engaging episodes among the pile of awesome ones that you need to check out are:
The Copyblogger FM is a freelance writer’s best friend. It’s packed with valuable tips for better writing, email marketing, conversion optimization, and all things writing related.
While it’s hard to handpick one episode that will convert you into a Copyblogger zealot, I’ve successfully narrowed down my list of favorite episodes to two episodes in which the host, Sonia Simone, content marketer, converses with Shane Snow and Joe Lazauskas of Contently.
The chat covers:
- The lighting up of neurons (brain cells) when we hear a good story
- The four elements of excellent storytelling, two being familiarity and novelty (What’s the fun in revealing all the episodes)
- What commonly goes wrong with storytelling
There’s really a lot to say about this episode and how storytelling can help storytellers cultivate deeper relationships and emotionally engage with their audience, but I’ll leave you with what Lazauskas shared in the episode,
“When we hear really good stories, the neurons in our brain fire at five times the level that they do normally and, at the same time, there is basically an empathy drug called oxytocin that gets released in our brain.”
Plus, here’s another stellar episode that will leave hooked to the podcast: “3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares.”
The Master of Letter podcast is hosted by Benjamin Dell, the founder and CEO of Missinglettr. It explores how marketers, consultants, and CEOs drive traffic to their sites, making this podcast a must-listen for both bloggers and freelancers.
It also tugs at the hearts of business owners. If you’re not a listener already, Episode 6 with Louise Brogan – Founder of socialbeeni.com will help you decide.
The host and guest discuss:
- How Brogan conducts workshops and drives traffic to her business site
- Uses her email list to her advantage
- Provides value in whatever approach she adopts to rocket her business
Another interesting episode on the Master of Letters podcast is episode 13 with Maddy Osman who discusses the significance of understanding your target audience among other things.
It’s A Monkey podcast is hosted by Kevin Garber, CEO and co-founder of ManageFlitter & ManageSocial. Garber discusses technological advancements and developments in the startup sphere.
He chats with prominent entrepreneurs, therefore, breaks down entrepreneurship and unveils its secret sauce for us. And, who doesn’t like entrepreneur discussions? After all, freelancing is running a business.
One of my favorite episodes is episode 41 with the CEO of Canva, Melanie Perkins. It talks about:
- How Canva’s idea was born
- Canva’s journey and challenges
- Melanie’s top three tips for aspiring entrepreneurs
Another interesting episode, which is sure to catch your attention is episode 99 with Sam Mallikarjunan, the executive strategist at HubSpot.
Bonus Podcast: The Femails Podcast
The Femails is a fairly new podcast, but each episode so far has been pure gold. In this season of the show, the CEO and co-founder of Career Contessa, Lauren McGoodwin, talk about meltdowns with prominent personalities.
Although you can start from the beginning, I’ll share episode 3 here – “Why We Meltdown” with Dr. Zelana Montminy. Some key pointers of the show include:
- Shifting perspectives and a dive into the negative side of flexibility
- What is resilience and how to be resilient?
- Why do we have meltdowns – emotional load and lots of expectations among things
Dr. Zelana also talks about a gratitude bowl. Zipping it now so that I don’t spill any beans.
Plus, a fascinating takeaway from this show: we’re exposed to 11 million bits of information every second and the brain can only effectively process 40 pieces of info at a time.
Podcasts are stellar ways to add to your knowledge. The ones that I’ve picked above are some of my favorites. If you’re a podcast enthusiast yourself, feel free to share your favorite show with me in the comments.