Do you feel like what you’re writing is falling flat and doesn’t ring true to your brand voice? Don’t worry. We’ve all been there – a place where you can write, but just not in your brand voice. Even if your brand voice guidelines are sitting next to you, it’s common to feel like the…
Briefs are short, 2-page documents mapping out your expectations from a project, clarifying its scope, and setting the nitty-gritty details like project deadline and scope. So you’ve heard. But the question is: how to write a brief for freelance writers? Try as they might, scientists haven’t been able to engineer mind reading devices. So you…
Five hundred years ago, doctors believed slicing a person’s arm open could cure disease. Cartographers believed California was an island. And women thought dog urine had anti-aging benefits. But beliefs change as we learn more. And practice finds better ways to improve skills. Writing is much the same. Not long ago, large sentences with heavy…
Before his execution, double-murderer, Gary Gilmore, uttered the following last words, “Let’s do it.” And, thus was born Nike’s ever-famous slogan, “Just do it.” Thanks to Dan Wielden co-founder of the advertising agency, Wieden & Kennedy, and the creative person Nike worked with to beat Reebok. Wielden ended up creating Nike’s prominent slogan within 20…
While words are powerful, their over-population on the web can leave your content in the background. About 2 million blog posts are published in a day, confirming the web is a crowded place. Imagine content getting pushed and shoved to the back like a shy child bullied to the back seat of the bus. Of course,…
In 1939, a radio newspaper was invented. The device received newspaper via radio transmission and the machine printed it out on a nine-foot paper that was then cut or folded. The radio newspaper didn’t catch on though. Why? Because the device didn’t resonate with its target market’s needs or pain points. This is something you…
Imagine if the directors of “Captain America: The Winter Soldier” showed a glimpse of Bucky’s survival from the train wreck before his introduction as The Winter Soldier. Wouldn’t the best of us have guessed that Bucky was The Winter Soldier? That would have been a serious flaw in the plot come to think of it.…
Just as making a coffee cake isn’t as simple as mixing the plain dough with coffee beans and baking them, content creation isn’t about posting words on your blog. There’s a sea of activities to check off from your list just as there are multiple ingredients that go into baking a classic coffee cake. You…
There is a 20% chance of being pooped at by a bird. Unfortunately, the odds of being smacked by mediocre content are higher. Even though we are humans and should have better control over the content we write. Still, unnecessary words in writing are generously used. Redundant words, filler content, and advice that beats about…
Unfortunately reaching out for ideas in your brain is not as simple as plucking a record from your favorite music album (Enrique’s Insomniac, anybody?). Old reference, I know. You can go ahead and switch this old school music library with an iPod in this analogy. But you get what I am saying, right? It’s not…