Do you feel like what you’re writing is falling flat and doesn’t ring true to your brand voice? Don’t worry. We’ve all been there – a place where you can write, but just not in your brand voice. Even if your brand voice guidelines are sitting next to you, it’s common to feel like the…
Briefs are short, 2-page documents mapping out your expectations from a project, clarifying its scope, and setting the nitty-gritty details like project deadline and scope. So you’ve heard. But the question is: how to write a brief for freelance writers? Try as they might, scientists haven’t been able to engineer mind reading devices. So you…
If content creation resembled cooking, you’d be reading the following recipe for shareable content: 3 tablespoons of value + 4 tablespoons of visuals + 3 teaspoons of fiber and a sprinkle of emotions. Fiber being ingredients such as bullet points that make content easy to digest. In reality, however, creating content does not boil down…
Consider this: “Betty bought a bit of butter. But the butter Betty bought was bitter. So, Betty bought a better butter, and it was better than the butter Betty bought before.” Now, consider this: “Betty bought a bit of butter. But the butter Betty bought was bitter. So, Betty bought a better butter, and it…
Content continues its reign as the king. This explains how high-quality content production attributes to the success of 78% of the content marketers as per the Content Management Institute. However, creating valuable content is not a child’s play, especially, as you work to establish yourself as an authority in your field. Research reveals that an…